PEW urges to use tourism for national development
Pakistan should benefit from Chinese tourism spending
Tourist dollars to boost forex reserves, employment
Islamabad: [April 13]
The Pakistan Economy Watch (PEW) on Wednesday said government needs to turn tourism into a key driver for socio-economic development and poverty reduction.
Pakistan needs and draw advantage from Chinese tourism industry, the world's fourth largest that ranks third in total outbound travel spending, it said.
China is poised to become world's number one economic power while western nations and struggling to sustain growth rate.
At present, 25 million Chinese are travelling each year; the number is expected to double by 2020. This means that they would be spending $590 billion per annum, said Dr. Murtaza Mughal, President Pakistan Economy Watch (PEW).
Government should plan to attract Chinese tourists for the sake of development as they feel very comfortable in Pakistan, he demanded.
Our exemplary relations have done little to attract Chinese tourists, he said adding that Pakistan's share in Chinese leisure spending remains very low, said Dr. Murtaza Mughal.
Anyone interested in tapping China's booming tourism sector should first understand their needs and expectations.
Majority of Chinese travellers are reported to be dissatisfied with arrangements in the tourist destinations which is an opportunity for Pakistan's hospitality sector.
He said that Chinese tourists are current spending around 295 billion dollars which is just the tip of their tourism iceberg.
Attracting tourist dollars can make an important contribution to our foreign exchange earnings, create employment and benefit backward areas.
We should realise that he business volume of tourism has surpassed that of oil exports. It has become one of the major players in international commerce therefore it cannot be neglected any more, said Dr. Mughal.
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Dr. Murtaza Mughal
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President Pakistan Economy Watch
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