PRESS RELEASE
denmark engages pakistani media for "NEED BASED" MEDIA development initiatives
Islamabad- The Danish Ambassador to Pakistan, Mr. Uffe Wolffhechel today met a large group of leading editors and bureau chiefs from various Pakistani media groups to discuss the needs of the media industry in Pakistan. This consultative meeting was arranged by the Danish Embassy as part of their recent launch of the Danish International Development Agency, DANIDA in Pakistan, which a.o. will be focusing on supporting media development initiatives.
The meeting was hosted by the ambassador and primarily included discussions on the need of the media in view of the increasing violence against journalists and the need for analytical and investigative journalism. Mr. Wolffhechel shared that Denmark believed that the media was one of the most important pillars in the structure of democracy and that it should be given its due importance. In addition to this, he also stated that this also required that the workforce of the media in Pakistan was equipped with the analytical skills to deal with important issues in society and investigate them as part of their responsibility towards the people of Pakistan.
The ambassador shared that Denmark would be supporting various initiatives for building the capacity of media in Pakistan, which would include safety trainings for journalists, support to radio stations in northern areas through training and equipment, educational radio programs and international training tours. He also said that "we are in particular very interested in promoting more women in media, so that they can play an equal role in developing this industry based on non-bias and factual information. This would surely also support in addressing gender based issues, which unfortunately is not very promiment in today's media. We will also be working closely with universities across Pakistan to promote media as an emerging field with need of strong female professionals as well as support the establishment of a Women Wing at the Federal Union of Journalists (PFUJ), so that women journalists are facilitated both legally and professionally and thereby obtain their legal rights."
The USD 28 million Danish development program framework consists of three major components. The first component involve Stabilization and Early Recovery border areas with Afghanistan, which is a multilateral channel that will support the Government of Pakistan in restoring infrastructure, services and livelihoods in the country's conflict-affected border areas. Under this component, DANIDA has granted UNICEF Pakistan USD 11 Million to UNICEF's efforts to provide education for children affected by the crisis in KPK and FATA. To further support the development and demoractic process in the northern areas, the Government of Denmark has pledged USD 7 million to the Multi-Donor Trust Fund (MDTF), which will be working towards the restoration of damaged Infrastructure and disrupted services in KPK, Balochistan and FATA. Denmark was one of the first nations to pledge to the MDTF – a World Bank administered fund.
The second component of the framework program, USD 7 million is for support to the Civil Society, where DANIDA in joint collaboration with local partners will support initiatives that work towards developing good governance, human rights and gender equality. Identifying media as one of the most important tools in educating on the subjects of democracy and human rights, almost 50% of the civil society programs focus on media development initiatives, which in particular focus on enhancing the investigative journalism scale in Pakistan, promote conflict solution through media and mainstreaming of gender.
The third component carries overall focus on security and justice sector reforms. Under this component, Denmark has committed USD 2.2 Million to the United Nations Office on Drugs and Crime for one year. The Danish contribution will be utilized with the aim to improve border control and the criminal justice system in Pakistan.
For Further Information, you may contact the following:
Ms. Esther Lonstrup
Development Counselor
0307 555 9141
Mrs. Hina Akhtar
Communication Consultant
0306 545 1766
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