Changed and Repeated
Viability of virtual exhibitions should be explored
Economic significance of exhibitions going unnoticed
Islamabad: [Feb 12]
The Pakistan Economy Watch (PEW) on Sunday said government and private sector should build bridges among Pakistani and international business community through corporate exhibitions and conferences.
Amid deepening economic globalization trend, local business community is lacking emphasis on outreach which is an obstacle in the national development, it said.
Stakeholders should realise growing requirement of the exhibitions, trade fairs, and international networking to help business community find new customers, said Dr. Murtaza Mughal, President PEW.
Application of technology in the economy has become increasingly evident. Network technology for the development of enterprises has brought in new opportunities that need to be explored, he observed.
Dr. Murtaza Mughal said that the global economy will continue to strengthen the eastward shift trend which provides new opportunities to the Pakistani businessmen.
He said that the role of exhibitions in marketing mix is increasing which calls for understanding the comprehensive importance of the exhibition industry. We need to take full advantage of the situation in and around Pakistan, he added.
Exhibitions will also help business community improve image of Pakistan in the comity of nations, Dr. Mughal concluded.
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Dr. Murtaza Mughal
Cell: 0321-5157671
President Pakistan Economy Watch
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